Whitney Port For Cooper St.

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Is it possible to get a more perfect collaboration? Probably not.

We first saw her as an intern at Teen Vogue alongside Lauren Conrad on this hit reality show, The Hills, and now, after conquering her own reality show The City, she has proven that a career is possible after the final cut.

Launching her own labels; Whitney Eve and WE, her ultra feminine, ready to wear collections have been showcased around the world.

And now, her collaboration with Cooper St is set to be in Myer stores by September. Swoon!

Of course, she made sure to stand by her iconic feminine palettes and silhouettes, while also focusing on the versatility of the garments, which really highlights her down to earth personality. The collection is intended to encapsulate notions from the Australian Spring, while also including elements from the edginess of L.A.

“The collection is bright, feminine and fun, and can range anywhere from an awesome cocktail dress to a cool pair of printed pants. It’s eclectic but also very wearable, and I feel like there’s something in it for everyone”

With very limited images circulating at the moment, we are so excited for the big reveal of this collection- definitely something worth looking out for, such a glamour!

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Sammy Jade xx

Images and Information Via: CooperSt

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Fashion Palette SS13/14

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This post is really late and I’m really sorry please forgive me!

Oh! And come find me on Instagram so we can be friends!

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Now that that’s out of the way…

Last month I was very kindly invited to attend the Spring/Summer 13/14 Fashion Palette runway show- where Australian designers, both a mixture of up and coming and established, showcase their newest collections.

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Located at the Australian Technology Park, it was a warehouse very fabulously decked out (as you would expect). Drinks flowed, music played, generous gifts were received and great company was had!

We saw trends of Versace style prints, patchwork, graphic prints

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And, of course, the amazing GALANNI delivered with their incredible collection; permeated by gold, eye catching accents and Grecian style beauty.

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However, it was certainly the Niki Teljega Elizabethan style gown that was the wow item of the night. So gorgeous.

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So many collections. So little time!
Sammy Jade xx

We Speak To: GALANNI

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I had the absolute pleasure of speaking to Lenna and Catherine, the dynamic mother- daughter duo behind the stunning label GALANNI, ahead of their showcasing at Fashion Palette SS 13/14. 

GALANNI is a label with a unique recipe of femineity, risqué with the essence of savoir-faire. The gorgeous designs bring elements of couture to ready to wear garments, turning heads everywhere.

To see more of these amazing collections: You can go to their Website, their Facebook page, and even their Instagram (@galanni).

If you’re interested in purchasing tickets for this amazing runway show, all the information is here!

I absolutely adore all the GALANNI designs, and the way they embrace the feminine figure, while combining elements of couture with classic, wearable designs. Can you tell me how Lenna’s Greek origin has shaped and inspired both of you as designers and how the name GALANNI was formed?

L: I don’t know if it is about being Greek, but I love being a woman. I love showing off curves and being confident, and when you’re talking about evening wear, it should be about you expressing yourself. You want to wear something beautiful, and you want to show it off in a nice way. You should look classy, like a lady, but with a bit of elegance to it.

C: I think with the Greek vision, in a way, with the background, when we go to weddings and family functions we always get dolled up, thats in our culture and thats how we do it, it kind of stems from that. Wherever you go in Greece, even if it’s to a coffee shop, they always get dressed up, so I think Lenna’s background has inspired a lot of the intricate detailing on the designs.

With having such a close bond as Mother and Daughter, how do you feel this has impacted the brand, to what it is today?

C: I think it works perfect, its our secret little ingredient. In terms of the vision, we really work well as a team and we benefit from each other, and I really think that shows through to the garment. Where Lenna’s all about the design, the look, the fabrics and the wear, where as with me, I’m all about the vision and the end result with the detailing and the colours and fabrics all put together. That’s what I think makes GALANNI quite lucky with the way we work together, we don’t work as mother and daughter, we work as fashion designer and creative director.

L: I might design a dress and it will almost be done and Catherine will say “well how about adding a little bit here”. Even with the direction where the business is going to get it where it is, I’d say Catherine does more of the business side. It takes two people, one person can’t do it all.

SJ: You both compliment each other so well!

C: I was always behind the scenes when she was designing for herself and for her friends, so the roll just naturally came together, it was never assigned to me.

With each piece having such individual design elements, where do you take your inspirations from? 

L: The inspiration is really how I feel.

C: Even the most plainest fabric, we will have two completely different ideas, we’ll just look at it and we’ll go from there. When you see the fabric…

L & C: You kind of just know.

C: You just have that vision.

L: I don’t even draw, I don’t plan, I just grab those scissors and that fabric, and sit down and make it. So that way I just make the garment and I just design through there.

C: So that’s one thing that you’ll find is a little bit different with us, you won’t find any drawings or sketches, when that fabric arrives through the door, it just tells the story of where we want it to go. That’s the way Lenna’s taught me to do it like that, the material talks to us and we just listen and we follow. That way you just see it come to life and that’s where we get our kick. It’s like a painting and you can’t wait to see it, so we just go full steam ahead with that one design, we can’t wait to see the end result.

What is your favourite part about conceptualising a design?

C: Just that moment where you are creating something and you know you’ve got a winner on your hands. It’s that kick that makes you want to have that adrenaline rush again and again with the next design. That’s kind of how we do our collections. We don’t want just a pretty dress, if it doesn’t have that ‘wow’, it doesn’t get accepted into the collection.

L: And it has to be unique, we’re not interested in following the trends. If everyone is doing a green dress, I probably won’t even do one.

C: We have this rule in our design studio that we don’t want magazines, we don’t want whats in the latest trends. If you look too much a magazines or what celebrities are wearing, in a way you don’t realise that you’re just moulding your ideas into what others have done. We want a fresh palette in our heads.

Being so involved in the construction process of each design, how long does it take to create a piece or a collection?

C: Well, for example, the next collection that’s coming out, that was actually designed in a week. We’re on such a roll where we’re always busy, because we’re so hands on with the company, we are short in time, but Lenna just somehow, with some miracle, it just gets done. We don’t analyse and we don’t get stuck with whats on-trend, because when you do that, you can get stuck with ideas. Just get the fabrics lined up and just keep a roll. There are no mannequins, its just on Lenna’s body, a true size 6, because with mannequins it does make it hard to visualise it on a person.

L: Because my methods are self taught, they’re probably different to a normal way. Some designs could take five minutes, others could take a couple of hours, there are some that have a bit more to tackle, but the end result has to be a stunning dress, otherwise it doesn’t make it.

C: When we allow for longer time, which we have allocated for this year, there are going to be phenomenal pieces, but a normal duration for when a collection is made up, is a week. We think of the quality and detailing before all else.

Congratulations on your up and coming showcasing at Fashion Palette, I’m so excited to see the entire collection on the runway!

C: We’re so thrilled! this is our first runway. We’ve never really focused on PR or getting our dresses in magazines, we’ve just thought “lets make beautiful dresses” so this is our first and we’re so excited!

What was the process like for you in preparing for this show? 

C: The process is mayhem at GALANNI, I find that there’s fabric everywhere, at the same time theres calmness, because we’re confident in the designs. It makes you realise why you’re in this industry, for this moment. This moment is what makes the label and what makes it successful. Its all hands on, we work really late hours, we don’t have any time off. At the moment GALANNI is seven days a week, we work early mornings and late nights, we had no sleep at all last night, so we’re on a twenty-four hour stretch with the photo shoots and the detailing and because we work in couture, I find that we dare to do what a lot of other labels don’t because it is a lot of work. Some of these dresses have the same detailing as a wedding dress and they take six months to get made.

What kind of tone are you expecting to set?

C: Its an unusual bundle even through to our music choice. We have this song that has the most amazing beat to it and the lyric choice of it is actually saying good bye to their loved ones. We love it because everyone usually goes for the love songs or the happy beats, and this kind of has a sensual, very sexy tone but with the beat. So, music alone gives it a very unusual lift to the room, and our dresses are very much like that, they’re very sensual, they’re very structured, it’s definitely a ‘wow’ collection, with the tones through from gold, nude, black, red, the palette even is very seductive, but vibrant at the same time, the detailing brings it to another level. My vision from the music through to the runway is very sensual, its feminine, and all about the woman’s body. The more you look at it, the more depth it has, and thats just like the song choice, and thats the look that we’re going for. 

Since 2004, when GALANNI was launched, the brand has achieved so much growth, what goals do you hope to achieve for both yourselves and the brand, in the future? 

C: We still have the same set of goals that we had when we started in 2004, I find once you achieve those goals, you sometimes get lost. When Lenna first started I remember asking her what her goals are and where she wants to be, and she just said “I don’t have any goals, I just want to design a gorgeous collection”. So we’ve never really set goals to have X amount of celebrities wearing our collections or be in magazines or on Tv, we just want to always maintain the look we wanted from day 1 and grow from there.

L: Just like a person may feel differently in two or three years time, thats how my designs are, it just grows in how my environment and everything around me makes me feel.

C: We don’t dive into PR, our past collections were a hidden little treasure, and we do some PR, but we never want that to sidetrack us from our designs, because thats very easy to do in this industry, to focus too much on exposure and forget about the production. At the end of the day, you can take a great photo but we want that dress to look fantastic to every single person that walks in the store, we don’t look at it from a money point of view, we want them to look good. Our hard work at the end of the day, we want it for the customers- thats our main goal.

SJ: That will make all the difference in the end. 

C: It does, just all those tiny little things, we’re so hands on with everything that it helps GALANNI grow, we’re hands on with everything, I think once you pass it on to other people, the communication gets lost, and we want full communication through everything- from customer service to our online store to beading.

SJ: That’s incredible, not many people do that anymore

C: And I don’t blame them, it’s a lot of hard work, it takes all your day and night.

L: And if you’re after fast money, thats not a way to do that. A lot of labels find a look that they like and that works for them, and they stick with it.

C: As Lenna has always said, with success comes commitment, not convenience, and thats the way we’ve always been, it’s always about our collection, from our Instagram to our designs.

How do YOU run in stilettos?

L & C: [Laughs] We clutch our handbag and go full steam ahead. We run with the stilettos, we don’t run against it, we’ve got our sexiest pair on, doesn’t matter if its a thin stiletto with no foot support, we love the shoes on the foot and we just run with it.

2.SUAVE-IVORY

Sammy Jade xx

NYFW ’13: Favourites

With London Fashion Week well underway, what better chance than to recap of our past New-York-fashion-filled-week.

With many designers showcasing this years collections, we have so much to look forward to, and we can already tell that 2013 is going to be a year of remarkable trends.

Here are my top three favourite collections from NYFW ’13.

Ralph Lauren

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I’ve already spoken of this collection, which showcased within the first few days of NYFW, and yet, I am still completely hung up over it.

Something about the vibrant mix of striking colours, accents of turquoise, and the major spanish influences has just sat with me over this past week. ¡Me encanta!

 

Oscar De La Renta

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The De La Renta Fall 2013 collection was absolutely stunning, and with the division of influences of hooded cape coats, cloche hats, lace dresses and dramatic gowns, contrasted with  so clear, it almost appears as though two collections were shown. Both equally as stunning as the other.

Michael Kors

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Two words- Sports Chic. In his collection, Kors showcased a collection of glamorised sportswear all within a strikingly bright palette which included the likes of neon orange and taxi cab yellow.

However, it was the combinations of cinched in waist belts and the oh-so-classy houndstooth coats that stole the show for me.

 

With all the amazing collections showcased this year, its going to be a hard act to follow.

Sammy Jade xx

 

Images via: The Fashion Spot

My Time At Mercedes-Benz Fashion Week Australia

As I’ve mentioned, I spent this week immersed in the fast paced and exciting world of the fashion industry, being selected as one of the few to work as part of the Fashion Week Team, where I had the opportunity to work back stage with the models, as well as front of house, assisting in the organisation of various aesthetical properties of the catwalk and it’s surrounding room.
It was one of the best experiences to say the least.

Having the opportunity to work so closely within the industry, I gained so much knowledge, in particular the hours of work before hand that goes into a 15 minute show. This was experienced during my time of ushering the Watson X Watson show, as well as An Ode To No One.

Watson X Watson displayed an array of designs consisting of pastels, metallic, block colours, feminine shapes, as well as a contrast of ‘boyfriend-esque’designs.

However, it was the ambiance that filtered the room which really achieved a magic persona. This was created through a creative construction of tree branches, which were decorated with rows of flowers which were flurescently stained to glow in the dark. A fresh colour palette was achieved through pure white seating, as well as gift bags. This ultimate contrast was the fluorescent WxW sign which was positioned centre front and became the centrepiece, glowing throughout the room.
An overall nature vibe was achieved for the entire show.

An Ode To No One, presented us with symmetry and femininity. This was achieved through pastels, and lineage which brought to light the female form.

The guests were presented with a bag containing products from their sponsors. Positioned next to it, was a beautiful blue orchid which brought to life the entire white room through its simplicity and vibrancy.

It was however, the privilege I received on the first day that over came all other experiences for the rest of my week.

Dressing for the Whitney Eve show was one of the most exciting experiences, I was able to catch a glimpse into the glitz and glamour of the high fashion and fast paced industry, learning to quickly change the models before they were due back out on the catwalk, while having been surrounded by people such as Joh Bailey, Lara Bingle, Nicole Warne from Gary Pepper Vintage, Jay Lyon from The Hills, and even Whitney Port herself who were all back stage before the show. It was a dream come true.

Lets not forget about the garments. Whitney Eve displayed her Whitney Eve collection, as well as her WE collection, which will be sold in Sportsgirl around August. These collections channeled the classic, youthful woman with her vibrant designs which accentuated the wearers figure, as well as being combined with feminine drapage and soft fabrics and patterns. They were all very wearable, a perfect collection for the Sportsgirl shopper.

Images Via: Mercedes-Benz Fashion Week: http://australia.mbfashionweek.com

I hope everyone had a wonderful, fashion filled week.

Don’t forget to press the follow button!

Sammy Jade xx

Fashion Palette: Spring/Summer 2012/13

I spent today with my best friend, immersed in the premier of the new seasons fashions at Sydney’s 2012/13 SS Fashion Palette. We were lucky enough to get front row seats, as we sat in awe at not only the serene, Grecian inspired pure white surroundings, but the gorgeous designs which were showcased for this up and coming season, which included the likes of ; Nicola Finetti, Wild Pony, Lauren Damelian,Baraka, Kabuklu, Wanni, and Bettina Liano just to name a few.

The dazzling show, centred with a three teared fountain, began with a live performance filled with singers and dancers.

Nicola Finetti was first up, with her collection, permeated with vibrant geometric shapes and colour blocking.

Wild Pony was a perfect exemplification of Summer time with the bright, youthful colours and feminine silhouettes.

Lauren Damelian employed the strategical use of draping in order to highlight a certain femininity and softness throughout her collection

Baraka’s classy collection consisted of incredibly detailed garments and perfect feminine shapes.

Kabukiu showcased a collection of kimono inspired garments, with light catching sequins and silky, lustrous fabrics, perfectly created to accentuate the female form.

We were quite excited when we returned to our seats to find a little black gift bag, perfectly packaged with a square box. Inside was a beautiful silken scarf. This became the personification of the Wanni collection, the colours, the simplicity and the elegance all merged into one to form this beautiful collection.

Bring on Fashion Week!

Sammy Jade xx

All images are my own and other use must be granted permission/sourced.

Fresh off the Catwalk: Cinched in High Waisted Belts

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image: http://www.fashionologie.com

Belt it Out

The look hot on the catwalks for this Autumn/Winter has got everyone singing

From Alexander McQueen to Burberry, the on-trend item for this season is all about simple, cinched in waist belts.

This motif ran rife throughout many of the collections presented during London 2012 Fashion Week, with almost every outfit being teamed with this classic, yet very simple accessory.

This season collections clearly display the shift from flamboyant blockbuster garments, to ensembles that are more readily wearable for the everyday consumer, further exemplified within Burberry’s Pre-Fall 2012 collection of rustic, art deco inspired colours and clutches.

Particularly focused on the bow belt, this chic business look was combined with a peplum flounce and below the knee pencil skirts; the waist belt was employed to achieve a perfect hourglass silhouette, adding emphasis on the hips, and a subtle nostalgia for the 30’s.

This trend has not only been seen throughout Burberry’s collection, but the likes of; Temperley London, Badgley Mischka, Fendi, Stella McCartney and Jovoich-Hawk, have added to the extensive list of designers having adopted and interpreted these looks, thus displaying that the womanly, hourglass figure is now back in style.

With this trend being so accessible and versatile, it is now possible to get the look straight off the catwalk.

Cinched in waist belts add form and figure to a dress. By placing the belt around the natural waistline, it will allow for a well-defined, shapelier figure.

This look can also be achieved by tucking a top into high waisted pants or a high waisted skirt, and placing a simple belt where the two intersect.

Take a page out of the top designers books this season, throw that figure forgiving babydoll dress away, and embrace your womanly form with the simplistic, yet very chic cinched in waist belt.

 

Sammy Jade xx