Whitney Port For Cooper St.

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Is it possible to get a more perfect collaboration? Probably not.

We first saw her as an intern at Teen Vogue alongside Lauren Conrad on this hit reality show, The Hills, and now, after conquering her own reality show The City, she has proven that a career is possible after the final cut.

Launching her own labels; Whitney Eve and WE, her ultra feminine, ready to wear collections have been showcased around the world.

And now, her collaboration with Cooper St is set to be in Myer stores by September. Swoon!

Of course, she made sure to stand by her iconic feminine palettes and silhouettes, while also focusing on the versatility of the garments, which really highlights her down to earth personality. The collection is intended to encapsulate notions from the Australian Spring, while also including elements from the edginess of L.A.

“The collection is bright, feminine and fun, and can range anywhere from an awesome cocktail dress to a cool pair of printed pants. It’s eclectic but also very wearable, and I feel like there’s something in it for everyone”

With very limited images circulating at the moment, we are so excited for the big reveal of this collection- definitely something worth looking out for, such a glamour!

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Sammy Jade xx

Images and Information Via: CooperSt

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My Time At Mercedes-Benz Fashion Week Australia

As I’ve mentioned, I spent this week immersed in the fast paced and exciting world of the fashion industry, being selected as one of the few to work as part of the Fashion Week Team, where I had the opportunity to work back stage with the models, as well as front of house, assisting in the organisation of various aesthetical properties of the catwalk and it’s surrounding room.
It was one of the best experiences to say the least.

Having the opportunity to work so closely within the industry, I gained so much knowledge, in particular the hours of work before hand that goes into a 15 minute show. This was experienced during my time of ushering the Watson X Watson show, as well as An Ode To No One.

Watson X Watson displayed an array of designs consisting of pastels, metallic, block colours, feminine shapes, as well as a contrast of ‘boyfriend-esque’designs.

However, it was the ambiance that filtered the room which really achieved a magic persona. This was created through a creative construction of tree branches, which were decorated with rows of flowers which were flurescently stained to glow in the dark. A fresh colour palette was achieved through pure white seating, as well as gift bags. This ultimate contrast was the fluorescent WxW sign which was positioned centre front and became the centrepiece, glowing throughout the room.
An overall nature vibe was achieved for the entire show.

An Ode To No One, presented us with symmetry and femininity. This was achieved through pastels, and lineage which brought to light the female form.

The guests were presented with a bag containing products from their sponsors. Positioned next to it, was a beautiful blue orchid which brought to life the entire white room through its simplicity and vibrancy.

It was however, the privilege I received on the first day that over came all other experiences for the rest of my week.

Dressing for the Whitney Eve show was one of the most exciting experiences, I was able to catch a glimpse into the glitz and glamour of the high fashion and fast paced industry, learning to quickly change the models before they were due back out on the catwalk, while having been surrounded by people such as Joh Bailey, Lara Bingle, Nicole Warne from Gary Pepper Vintage, Jay Lyon from The Hills, and even Whitney Port herself who were all back stage before the show. It was a dream come true.

Lets not forget about the garments. Whitney Eve displayed her Whitney Eve collection, as well as her WE collection, which will be sold in Sportsgirl around August. These collections channeled the classic, youthful woman with her vibrant designs which accentuated the wearers figure, as well as being combined with feminine drapage and soft fabrics and patterns. They were all very wearable, a perfect collection for the Sportsgirl shopper.

Images Via: Mercedes-Benz Fashion Week: http://australia.mbfashionweek.com

I hope everyone had a wonderful, fashion filled week.

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Sammy Jade xx